Friday, 12 August 2011

Search Engine Marketing - Website Design and Marketing Recommendations

You're probably thinking "Oh No. .. What could be exposed about my business!"


The problem is probably little or nothing at all. Or maybe they just misinformation. This is a big problem for the owner of a business. Listings accurate are the first step in online marketing. Over 40% of online ads are inaccurate, incomplete or missing.

Now, if you know it or not, your business is already included in many digital search directories, and the lack of others. Google, Yahoo and Bing, oh my. Facebook, Foursquare, and Twitter. SuperPages, Yelp, and Yellowpages.com. Shall we continue? What about mobile search with Android, iPhone and Blackberry?

And as the technology of today dazzling zips by us, you have to consider that there are new trends, such as searching the car, and web browsing on your TV.

The point is that there are hundreds of contact points is digital today. In all, consumers are seeking information about companies like yours.

Back in the old days of print yellow pages (When was the last time you used one of those?) That only had to worry about a list. How do you know that your company is represented in the best possible way?

Now we will also consider for a moment, the value and importance of each of these search portals sites where the majority (more) information that is relative to what the searcher is looking for.

As daunting a task as it may seem, if you want to be sure to kick your competitors to the curb, really need to do your web design and marketing profile in all search engines, yellow pages site, business directory, office, mobile service device 411. Why go to that problem??

Very simple. Because 90% of your competition is not!

When it comes to Web Design and Marketing, you have to hammer every nail home, because every nail unit is one of the coffin lid of your advertising budget and performance competitions.

I leave you with this task for the week. Whatever your business, (Say you are a plumber for this example). Go to Google.com, Bing.com, Yahoo.com and individually, and in the search bar (with your industry here) the type of plumber YourTownName YourState. (Plumber, Frederick MD)

This is the fastest, easiest to see how your current online information against local competition. It is also a perfect example of where there are meeting and how much misinformation can be there for your business.

6 comments:

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  3. Very nice, coincides nicely with a blog post I read yesterday about it.
    http://bergstrom-seo.com/

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  5. Very awesome feature. I love how YouTube reaches out to and responds to their audience so very much.

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