Monday, 3 October 2011

Search Engine Marketing - 4 Tips for Getting Started Simple Search Engine Optimisation

Search engine optimization is an ongoing task. Can not stand still, because the sites are being developed every day and its competitors - or at least some of them - are also doing things to improve the position of your site in search results. Once you have optimized your site's pages, time to take a look at these suggestions from search engine optimization for the next steps.

1. Consider video

After Google, YouTube is one of the largest web sites.

The videos may be real, moving images, videos. Or they can be slide shows or screen shots. Do a search to see what formats are most popular for your industry.

An easy to produce is talk to your webcam. Probably came with software to capture video and store it in a format that can be uploaded to YouTube.

Make sure that the URL of your site is the first thing in the video description, as this indexation. Just copy and paste it into the address bar of your browser - you can not make the anchor text of luxury YouTube.

Then let your friends and customers about the use of sites like Facebook and Twitter.

2. Writing articles and guest posts

Most article directories will be happy to accept a fairly well written article, as long as you give your readers a reliable information. They do not want ads in disguise!

In return, you get a link to your website and, if the article directory is very popular, a few clicks of the resource box is allowed to use to promote your site.

Keep your chatty but informative articles. And be open to the idea of ​​offering exclusive content in the form of guest posts from other sites in your industry. They can also get good exposure, especially if the site has a loyal readership base.

3. Think of directories

Many people think that the big directories like Yahoo's directory of long standing. But there are thousands of other directories, which provide a list of your website with a link to click back to your site.

The quality of these sites varies greatly. Unless you are using an automated program to submit your site (and there are advantages and disadvantages of doing this), then it's worth seeing how important the site is in the eyes of Google. Is it a quick search site to see how many pages are indexed. Including the category you are waiting for the list below.

Most directories take their own sweet time adding that although it is a link back to your site so can not complain (demasiado!)

4. Contributing to the forums

There is probably a forum or two related to your industry. If not, almost certainly some of them related to their hobbies.

Find one or two that are active - has to do quite a few places are doing every day otherwise we will make the digital equivalent of talking to yourself.

Make sure the links are allowed, either in your profile or your signature, or both. If you are ...

Spending a little time "lurking" in the first place - reading the messages, to get a feel for the forum.

Then contribute significant questions and answers on the site. 

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6 comments:

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